Latin America

Great Commission Completion Plan Demographic

Latin America Countries

Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Nicaragua, Panama, El Salvador, Honduras, Paraguay, Peru, Uruguay, and Venezuela

Population

~618,000,000

Unreached

0.10%

Current GCA Phase

Phase 2 (Mentoring)

Geographical Data

For our team’s strategies and planning, we include Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Nicaragua, Panama, El Salvador, Honduras, Paraguay, Peru, Uruguay, and Venezuela in the Latin America region.

Together, these countries have a population of approximately 618 million, making up about 7% of the world’s population.

According to Joshua Project statistics, about 0.1% of the population in this region is considered unreached. About 18.1% are considered evangelical Christian. More than 400 people groups -– roughly 26 million people -– live in the Amazon Basin. Of that number, 270 people groups are less than 2 percent evangelical, with little to no missionaries living among them. About 85 of the people groups survive completely isolated, deep in the jungle.

Background Information

Latin America is a richly diverse region with a vibrant cultural mosaic shaped by its history, geography, and indigenous influences. Food across Latin America reflects local ingredients and traditions, with staples such as maize, beans, and rice forming the basis of many dishes. Each country offers unique culinary experiences, from Mexico’s spicy tacos and tamales to Brazil’s feijoada and Argentina’s renowned beef steaks. Art in the region often combines traditional indigenous motifs with colonial influences, seen in vibrant murals, intricate textiles, and traditional dance forms like samba in Brazil and tango in Argentina. Festivals such as Mexico’s Day of the Dead and Brazil’s Carnival exemplify the region’s lively and colorful cultural celebrations.

Geographically, Latin America spans diverse landscapes from the Andes mountains to the Amazon rainforest, influencing its cultural and artistic expressions. Coastal countries like Chile and Peru boast rich maritime traditions, while the highlands of Bolivia and Ecuador contribute to distinct indigenous art and customs. The region’s tropical climates support a variety of agricultural practices and traditional crafts, such as Panama’s mola textiles and Colombia’s vibrant beadwork. Each country’s unique geographical features contribute to its distinct cultural identity, blending indigenous heritage with colonial influences to create a dynamic and varied cultural landscape.

A Brief History of Missions in this Region

The history of Christian missions in Latin America is deeply intertwined with the region’s colonial past and the spread of European powers across the continent. Beginning in the 15th century with the arrival of Spanish and Portuguese explorers, missionaries accompanied these expeditions, seeking to convert indigenous populations to Christianity. The Catholic Church played a central role in these early missions, establishing missions, churches, and schools throughout the region. These efforts were often intertwined with colonial agendas, leading to complex interactions between Christianity, colonialism, and indigenous cultures.

In the 19th and 20th centuries, Protestant missions began to gain ground in Latin America, particularly in areas where Catholic dominance was less entrenched. Protestant missionaries, often from North America and Europe, sought to establish churches and spread their version of Christianity. These missions faced challenges, including resistance from Catholic authorities and cultural barriers. Despite these challenges, Protestant churches grew in Latin America, contributing to the religious diversity of the region.

Today, Latin America is characterized by a rich tapestry of religious traditions, including Catholicism, Protestantism, and indigenous belief systems. Christian missions continue to play a role in the region, with a focus on addressing social issues, such as poverty and inequality, alongside spiritual outreach. The history of Christian missions in Latin America reflects the complex interplay of religion, culture, and politics in the region, shaping the religious landscape and influencing the lives of millions of people.

Target Persona

Target Persona

José (and family)

This strategic report will include a target persona for this region, information that is relevant to reaching this area, and a strategy for GCA work there.

Biographical Background

Jośe is a 30-year-old male living in an urban area of Latin America like São Paulo, Brazil. He is a blue-collar worker, married to Maria, with two children: Juan (7) and Ana (5). Jośe’s daily life revolves around his family, and he works hard to ensure their well-being. He cherishes the time spent with Maria, Juan, and Ana, valuing their happiness above all else. Despite his busy schedule, Jośe tries to create memorable moments with his children, whether it’s playing games, reading stories, or simply being present with them. His love for his family motivates him to seek ways to improve their quality of life and provide them with opportunities he may not have had.
In his community, Jośe is known as a reliable and trustworthy individual. He values the relationships he has built with his neighbors, friends, and colleagues, often lending a helping hand whenever needed. Jośe’s strong sense of community drives him to contribute positively to his surroundings, making him a respected figure among his peers. His commitment to his family and community underscores his desire to create a better future for those around him, making him a prime candidate for a message of hope and purpose found in the gospel.

Despite facing challenges such as limited free time and financial constraints, Jośe is open to new ideas that could benefit his family. He is interested in ensuring a better future for Juan and Ana, and he is willing to explore opportunities that could lead to their improvement. Jośe’s skepticism of organizations seeking personal gain highlights his cautious nature, emphasizing the importance of building a personal relationship and earning his trust to effectively reach him with the gospel.

To connect with Jośe, it is crucial to address his immediate needs and concerns, emphasizing practical benefits and real-life examples that resonate with his daily experiences. Jośe values personal connections and is more likely to trust information from people he knows and respects. Therefore, building a relationship with him based on trust, respect, and authenticity is key to effective evangelism. Providing opportunities for Jośe to explore and ask questions about spirituality in a non-threatening manner can help overcome his skepticism and curiosity, ultimately leading to a deeper understanding of the gospel message.

Jośe’s wife, Maria, is his partner in life, sharing the joys and challenges of raising their two children, Juan and Ana. Maria is a dedicated mother, managing the household affairs with care and nurturing their children’s growth and development. Juan, their eldest at 7 years old, is a lively and curious boy, always eager to explore the world around him. Ana, their youngest at 5 years old, is a sweet and imaginative girl, delighting in stories and creative play. Together, the family is a tight-knit unit, supporting each other through life’s ups and downs, and finding joy in their shared moments of love and laughter.

Jośe, a common name in this region, means “God will increase” or “may God give increase,” reflecting a hope for growth and prosperity. His surname, Santos, is a common surname in Portuguese-speaking countries and derives from the word “santo,” meaning “saint” or “holy,” suggesting a connection to religious or spiritual significance. Together, his name might be interpreted as “God will increase and multiply the saints.”

Religious Details

The family’s religious identity is primarily associated with Catholicism, reflecting the predominant faith tradition across Latin America. However, their active participation in Catholic practices varies. While they may engage in certain rituals and events like attending Mass on special occasions or observing sacraments, their religious involvement often leans more towards cultural adherence than deeply spiritual engagement. Like many families in Latin America, their connection to Catholicism is intertwined with their cultural background and familial customs.

Despite their cultural ties to Catholicism, the family’s regular attendance at church or active participation in religious activities may be limited. Their faith may be more personally interpreted, manifesting in individual beliefs and values rather than formal religious practices. While they may find solace in certain aspects of Catholic teachings and traditions, they might also incorporate beliefs and practices from other spiritual sources into their lives. This blending of cultural and personal spirituality reflects the diverse and evolving religious landscape across Latin America.
In recent times, there has been a notable shift in Latin America, including families like theirs, exploring alternative spiritual paths beyond Catholicism. Some may be drawn to evangelical Protestant denominations, which have experienced significant growth in the region. Others might be influenced by New Age spirituality, indigenous beliefs, or other religious traditions. This changing religious landscape presents both challenges and opportunities for ministries as they seek to reach Latin America with the life-changing message of the Gospel.

In their approach to their own faith, the family likely holds a deep respect and admiration for Jesus, recognizing him as a symbol of love and compassion. They likely believe in the importance of good works as a demonstration of their faith, viewing them as a part of their journey towards heaven. However, they may also express feelings of uncertainty and humility, questioning whether their actions are truly good enough. Despite their doubts, their faith likely remains a source of comfort and guidance in their lives, guiding their moral compass and shaping their interactions with others.

Cultural Dimensions

Geert Hofstede’s cultural dimensions can help us understand how to better communicate and collaborate with people in different regions. We should never assume that any individual in a particular region will perfectly match these cultural dimensions, but understanding these patterns can help us be more effective in our interactions.

The Latin America region has an average Power Distance Index of approximately 70, which indicates that hierarchical structures are widely accepted and leaders are often looked up to for direction. The average Individualism Index is around 21, reflecting a strong collectivist orientation where family ties and community bonds take precedence over personal ambitions. The average motivation towards achievement and success is about 53, suggesting that while there is an appreciation for personal accomplishment, it is balanced by an equally strong focus on group welfare and shared success. The average Uncertainty Avoidance Index (UAI) for Latin America is quite high, at roughly 85, signifying a preference for clear rules, detailed planning, and structured environments to manage ambiguity. In addition, the average Long-Term Orientation Index (LTO) is relatively low at approximately 26, meaning that these cultures tend to focus on immediate needs and short-term results rather than long-term planning. Finally, the average Indulgence Index (IVR) is around 74, indicating that individuals in the region generally enjoy a considerable degree of freedom to pursue leisure, express themselves, and seek personal enjoyment.

When engaging with people from the Latin America region, it is important to recognize that while authority and structured hierarchies are respected, there is also a profound emphasis on close personal relationships and communal decision-making. Achievements are valued, but they are often intertwined with a commitment to family and group interests. The high level of uncertainty avoidance means that clear guidelines and well-defined processes are appreciated, yet the relatively high indulgence score also reflects a cultural enjoyment of life and an openness to celebrating successes. Understanding these cultural dynamics will help foster respectful, effective, and harmonious interactions in Latin American contexts.

Regional Strategy

Summary

Reaching families like Jose’s in Latin America is not just about spreading a message; it’s about touching lives, transforming communities, and impacting generations to come. Jose represents a demographic deeply rooted in cultural and traditional values, yet seeking something more profound in life. By engaging with families like Jose’s, we have the unique opportunity to address not just their spiritual needs but also their social, economic, and emotional struggles.

Jose’s story is not isolated; it’s a narrative shared by many in Latin America. By diligently working to reach families like Jose’s, we can break the cycle of hopelessness and despair that often plagues communities facing poverty, inequality, and violence. Through the transformative message of the Gospel, we can offer a message of hope, redemption, and purpose, providing a pathway to a better future for Jose, his family, and his community.

Moreover, reaching families like Jose’s is not just about the present; it’s about the future. By investing in Jose and his family today, we are investing in future leaders, influencers, and changemakers. Jose’s children, Juan and Ana, represent the next generation of Latin Americans who will shape the future of their countries. By sharing the Gospel with them, we are sowing seeds that will bear fruit for years to come, multiplying the impact of our efforts exponentially.

In conclusion, reaching families like Jose’s is not just a mission; it’s a calling. It’s a call to action to make a tangible difference in the lives of real people facing real challenges. By diligently working to reach families like Jose’s, we can be agents of change, bringing light into the darkness and hope into the hearts of those who need it most.

Strategic Considerations

There is a significant opportunity to share the life-changing message of the Gospel with families in Latin America, much like Jose and Maria’s family. Their story mirrors the universal human desire for connection, meaning, and a sense of belonging. By employing strategic approaches such as cultural understanding, relationship building, and effective communication, we can impact not just individuals but entire communities. Through these efforts, we have the potential to bring hope, transformation, and a renewed sense of purpose that will resonate throughout the region. The following strategies will help us do that

Cultural Understanding: Latin America is culturally diverse, with each country and region having its own unique traditions and beliefs. There are many indigenous and minority groups, each with its own language, culture, and beliefs. It’s important to understand and respect the local culture to effectively communicate the Gospel message.
Relationship Building: Building strong relationships with individuals and communities is crucial. Latin Americans value personal connections, so investing time in building trust and rapport can open doors for sharing the Gospel.
Language and Communication: While Spanish and Portuguese are the dominant languages, many Indigenous languages are spoken throughout the region. Using local languages and culturally relevant communication styles can help make the Gospel message more accessible and impactful.
Addressing Social and Economic Issues: Latin America grapples with poverty, inequality, and violence, presenting opportunities to showcase Christ’s love through practical aid and support. This approach not only meets immediate needs but also demonstrates the timeless relevance of the Gospel in today’s world.
Empowering Local Leaders: Equipping and empowering local leaders and churches is essential for sustainable ministry. Local leaders are often more effective in reaching their own communities and can help contextualize the Gospel message for greater impact.
Utilize Media and Technology: Latin America has a rapidly growing tech industry and high rates of internet and smartphone penetration. Using media such as radio, television, internet, and social media can help reach a wide audience with the Gospel message.
Engage with Youth and Young Adults: Latin America has a young population, with a significant portion under the age of 30. Engaging with youth and young adults through youth groups, sports programs, and other activities can help share the Gospel with the next generation.
Partner with Local Churches and Organizations: Partnering with local churches and organizations allows for a more effective and sustainable ministry. Local churches are often well-connected in their communities and can provide valuable insights and support for reaching people with the Gospel.
Provide Training and Discipleship: Providing training and discipleship for new believers is essential for their growth and maturity in the faith. This can include Bible studies, discipleship programs, and leadership training.
Pray for the Region: Above all, prayer is essential for reaching Latin America with the Gospel. Pray for open hearts, receptive minds, and divine guidance for those involved in ministry in the region.

Implementing thoughtful and culturally sensitive approaches to ministry in Latin America can have a profound impact on families and communities. By respecting and understanding the local culture, ministries can build trust and relevance, making the Gospel message more accessible and impactful. Building strong relationships within communities fosters a sense of belonging and creates a network of support for ongoing ministry. Empowering local leaders ensures that the message of Christ is shared authentically and effectively within the cultural context. Leveraging media and technology allows for broad reach and engagement, especially among the younger generations. These strategies, when implemented thoughtfully and prayerfully, can lead to long-lasting transformation in families like José and Maria, with a ripple effect that extends to their community and beyond, resulting in a multiplication of ministry impact for generations to come.

Risks and Obstacles

There are some risks and obstacles associated with ministry in this region. These include:

Religious and Cultural Resistance: Latin America has a strong Catholic heritage, and some communities may be resistant to accepting evangelical beliefs, viewing them as a challenge to their cultural and religious identity. Overcoming these deep-rooted traditions and beliefs can be a significant obstacle.
Economic Challenges: Poverty and inequality are prevalent in many parts of Latin America, which can impact people’s ability to prioritize spiritual matters over immediate material needs. Addressing these economic challenges while sharing the Gospel can be complex and require a holistic approach.
Political and Social Instability: Some countries in Latin America experience political unrest, social upheaval, and violence, which can disrupt outreach efforts and pose risks to those involved in ministry. Navigating these volatile environments requires careful planning and consideration of safety measures.
Lack of Access to Remote Areas: Latin America is geographically diverse, with many communities located in remote or isolated areas. Limited access to these regions can make it challenging to reach people with the Gospel, requiring innovative approaches to overcome logistical barriers.
Legal and Regulatory Constraints: Some countries in Latin America have laws or regulations that restrict or prohibit certain religious activities, including evangelism. Understanding and complying with these legal frameworks while effectively sharing the Gospel can be a complex challenge for ministries operating in the region.
Lack of Discipleship and Leadership Development: While there has been significant growth in evangelical Christianity in Latin America, there is still a need for strong discipleship and leadership development programs to nurture and sustain this growth.

Our Strategy

We are currently in Phase 2 (Mentoring) in this region.
(Our 4 part GCA strategy includes Meeting / Mentoring / Mobilizing / Multiplying.)

Invite our prayer team to pray for Latin America on an ongoing basis.
(Phase 1) Travel to this region to meet local leaders and begin training and resourcing them.
Begin building a network of trusted partners and start equipping them to utilize our trainings and resources.
Translate our OYD, BEST FACTS, and other resources into local languages.
Include cultural contextualization in our standard trainings in this region. Prepare local believers to sensitively handle Catholic arguments against the Gospel message and biblical discipleship.
Utilize technology and media to reach larger groups with the gospel.