Green South Asia

Great Commission Completion Plan Demographic

Green South Asia Countries

Bangladesh, Maldives, Pakistan

Population

~400,000,000

Unreached

99%

Current GCA Phase

Phase 1 (Meeting)

Geographical Data

For our team’s strategies and planning, we include Bangladesh, the Maldives, and Pakistan in the Green South Asia region.

Together, these countries have a population of more than 400 million people, making up about 5% of the world’s population.

This region is 99% unreached, according to Joshua Project statistics. Less than 1% of this region, or around 4 million people, are considered evangelical Christians.

Background Information

The Green South Asia region, encompassing Bangladesh, the Maldives, and Pakistan, is rich in cultural diversity and distinct geographical landscapes. Bangladesh is known for its fertile delta plains and rivers, which influence its agrarian lifestyle and cuisine centered around rice and fish. The country is famous for its vibrant arts scene, including traditional music, dance, and the intricate craftsmanship of Nakshi Kantha (embroidered quilts). Bangladeshi customs are deeply rooted in Bengali culture, with festivals like Pohela Boishakh (Bengali New Year) celebrated with grandeur. The Maldives, an archipelago in the Indian Ocean, boasts stunning coral atolls and pristine beaches. Its culture is a blend of South Indian, Sinhalese, and Arab influences, evident in its unique culinary offerings, such as Garudhiya (fish soup) and Mas Huni (tuna salad). Maldivian art and customs reflect its maritime heritage, with traditional boat building and the rhythmic Boduberu drumming performances being central to its cultural identity.

Pakistan, with its diverse topography ranging from the rugged mountains of the north to the fertile plains of Punjab and the arid deserts of Sindh, showcases a rich tapestry of cultures. Pakistani cuisine is known for its robust flavors, featuring dishes like Biryani, Nihari, and a variety of kebabs, influenced by Mughal, Persian, and Indian culinary traditions. The country’s artistic heritage includes intricate truck art, classical music forms like Qawwali, and traditional dance styles such as Bhangra. Customs and traditions vary significantly across regions, with Punjabi, Sindhi, Balochi, and Pashtun cultures contributing to the country’s rich cultural mosaic. Festivals like Eid-ul-Fitr and Eid-ul-Adha are celebrated nationwide with communal prayers, feasts, and charity. Each region’s unique customs and practices highlight the cultural richness and diversity within Green South Asia.

A Brief History of Missions in this Region

During the British colonial rule in the Indian subcontinent, Christian missionaries from various denominations, including Anglicans, Catholics, and Protestants, established missions in this region. These missions aimed to spread Christianity among the local populations and also contributed to education, healthcare and social services.

Christian missionaries played a significant role in the development of education and healthcare infrastructure in the region. They established schools, colleges, and hospitals, which provided educational and healthcare services to people regardless of their religious affiliation. Many prominent educational institutions and hospitals in the region have Christian missionary roots.

Christian missionaries in the region have also been actively involved in various social welfare and development activities. They have been engaged in poverty alleviation, disaster relief, community development, and advocacy for human rights and social justice.

These missionary activities have been more widespread in Bangladesh, Pakistan, and other parts of South Asia, but have been much less common in the Maldives. The Portuguese controlled parts of the Maldives for a short amount of time in the 16th century but were eventually repelled. During their brief time there, the Portuguese did try to convert the Maldivians to Catholicism, using violent tactics. But, those efforts came to failure with their expulsion from the islands. Since then, Christian missions in the Maldives have been virtually non-existent.

Christian missions in the region have faced challenges, including occasional tensions with local authorities and societal pressures. However, they continue to play a vital role in serving marginalized communities and advocating for social justice and human rights.

This strategic report will include a target persona for this region, information that is relevant to reaching this area, and a strategy for GCA work there.

Target Persona

Target Persona

Ayesha (and family)

This strategic report will include a target persona for this region, information that is relevant to reaching this area, and a strategy for GCA work there.

Biographical Background

Ayesha is the name for our target persona in this region. Her name means “Alive.” She is in her early 30’s. She was born into a Muslim family and has probably never heard the Gospel nor met an evangelical Christian. She comes from a middle-class family and has completed her education up to high school level. Ayesha lives in a densely populated urban area where cultural and religious traditions strongly influence daily life.

Ayesha identifies as a Muslim and adheres to traditional Islamic beliefs and practices. She has limited exposure to Christianity and may hold misconceptions or stereotypes about Christians and their faith.

Ayesha’s social circle primarily consists of family, neighbors, and friends from her community. She values relationships and relies on close-knit networks for support and companionship. Ayesha is deeply rooted in her culture and traditions, and those shape her worldview and lifestyle choices. She values cultural norms and societal expectations, particularly regarding family roles and religious observance.

Despite her adherence to Islam, Ayesha may have questions or doubts about her faith and seek spiritual fulfillment and meaning in her life. She may be open to exploring alternative perspectives and religious beliefs, including Christianity. Ayesha desires meaning and purpose in her life and may be searching for answers to existential questions about identity, spirituality, and fulfillment.

Ayesha’s husband’s name is Muhammad; he is a 35 year old businessman who owns a small retail shop. He is the primary breadwinner and provider for the family. He is a caring and responsible husband who values family unity and stability. He is actively involved in the local community and is respected for his integrity and work ethic.

Ayesha and Muhammad have three children. Ali is 9 years old and is currently enrolled in primary school. He is a bright and energetic boy who enjoys playing cricket with his friends and spending time with his family. Fatima is 6, and attends a local kindergarten. She is a curious and playful girl who loves storytelling and drawing. She brings joy and laughter to the home. Ahmed is 3 years old. He is a lively and mischievous toddler who keeps his parents on their toes.

Ayesha prioritizes the well-being and happiness of her family, including her spouse, children, and extended relatives. She seeks stability, security, and prosperity for her loved ones.

Religious Details

In a typical week, Ayesha’s family engages in various religious activities that reflect their Muslim faith and cultural traditions. As observant Muslims, they perform the five daily prayers at designated times throughout the day. They prioritize these prayers as acts of devotion and obedience to Allah. On Fridays, Muhammad attends prayer at the local mosque, where he joins other Muslim men in listening to the sermon and offering the congregational prayer.

Ayesha and Muhammad regularly recite and listen to passages from the Quran. They also prioritize the religious education of their children, teaching them about Islamic beliefs, practices, and values at home.

Ayesha and Muhammad fulfill their religious obligation of giving to those in need by donating a portion of their income and engaging in voluntary acts of charity. They may support local mosques, Islamic charities, and community initiatives aimed at helping the less fortunate.

Overall, Ayesha’s family’s religious activities are integral to their daily lives, providing a foundation of faith, values, and community that shapes their worldview and interactions with others in their Muslim-majority society.

Cultural Dimensions

Geert Hoffstead’s cultural dimensions can help us understand how to better communicate and collaborate with people in different regions. We should never assume any individual in a certain region would perfectly match these cultural dimensions but understanding these patterns can help us be more effective in these areas.

The Green South Asia region has an average power distance index of 65, so the distance between leader and follower is slightly above average; leaders will expect some recognition and respect. The average Individualism Index is 17, meaning they are very collectivistic and communal. The average motivation towards achievement and success is approximately 52, or about average; this means there is a roughly equal focus on achievements and relationships. The average Uncertainty Avoidance Index (UAI) for the Green South Asia region, weighted by population, is approximately 66, slightly above average; this means they are not very open to new ideas or ways of doing things. The average Long-Term Orientation Index (LTO) is approximately 49, meaning they are about equally focused on the present and the future. Finally, the average Indulgence Index (IVR) for the Green South Asia region, weighted by population, is approximately 8, meaning citizens have almost no freedom to pursue personal desires; there is an overbearing emphasis on social norms and expectations.

In the Green South Asia region, there is a significant respect for hierarchy and authority, influencing interpersonal relationships. People tend to prioritize community and familial ties over personal achievement, fostering close-knit social networks. This environment encourages collective decision-making, where consensus and harmony are valued. There is a balance between ambition and community-oriented values, allowing individuals to pursue personal goals while remaining committed to their families and social groups. Additionally, they have a preference for structured environments and clear guidelines, making communication direct and emphasizing reliability in relationships. They have a more pragmatic approach, where traditions are respected, but there is also a willingness to adapt for future benefits. Finally, individuals may exhibit restraint in expressing desires, leading to a cultural tendency to prioritize duty over leisure, further reinforcing the importance of community obligations. Overall, relationships in this demographic are characterized by a strong sense of belonging and shared responsibilities, with an emphasis on harmony and mutual support.

Regional Strategy

Summary

The Muslim nations of South Asia make up a large part of the most unreached region on earth. If we are to see the Great Commision completed, we must reach these regions. They make up 5% of the entire globe’s population but are less than 1% reached. Still, there are about 4 million evangelicals in these regions so we have a great starting point for our work.

Strategic Considerations

Reaching people in this region with the Gospel will require strategy, cultural sensitivity, and a deep commitment to serving the diverse populations of the region. The following strategic considerations contribute to our approach in this region.

Building genuine relationships with individuals and communities and prioritizing trust and authenticity are essential. We need to listen to the concerns and needs of people, demonstrating care and compassion in practical ways.
Cultural contextualization is vital. We must understand and respect the cultural and religious context of this region and tailor the Gospel message to resonate with its citizens.
Creative outreach strategies can be helpful too. We must utilize a variety of mediums, including digital media, to communicate the Gospel effectively. We need to develop innovative approaches to overcome barriers to evangelism and promote dialogue across religious boundaries. We must empower local believers to share their faith confidently and creatively in their cultural contexts.
Training and equipping of indigenous local leaders is vital. We need to equip local believers with the knowledge, skills, and resources needed for effective evangelism, discipleship, and pastoral care.
We can’t forget fervent prayer. We must recognize the spiritual challenges and strongholds present in this region and commit to fervent prayer for God’s guidance, protection, and provision in ministry efforts. We need to trust in the power of the Holy Spirit to transform lives and communities through the message of Jesus Christ.

By prioritizing relationship building, cultural contextualization, creative outreach strategies, training and equipping of local leaders, and fervent prayer, organizations can effectively share the love and message of Jesus Christ, leading to spiritual transformation and the advancement of God’s kingdom in the region.

Risks and Obstacles

There are risks associated with ministry in this region. These include:

Persecution and Discrimination: Christians in this region may face persecution, discrimination, and harassment due to their religious beliefs. Extremist groups and individuals may target Christians, their places of worship, and leaders, leading to violence, threats, and social ostracism.
Blasphemy Laws: Blasphemy laws in this region can be used to target religious minorities, including Christians. Accusations of blasphemy, whether true or fabricated, can lead to legal prosecution, imprisonment, or even mob violence against Christians.
Social Stigma and Marginalization: Christians in this region often face social stigma and discrimination in various aspects of life, including education, employment, and access to basic services. They may be marginalized and treated as second-class citizens, limiting their opportunities for social and economic advancement.
Restricted Religious Freedom: Christians in this region often encounter restrictions on their ability to practice their faith openly. There are often limitations on building churches, holding religious gatherings, and engaging in evangelism and missionary activities, particularly targeting Muslims.
Violence and Intimidation: Christian communities and leaders in this region may be vulnerable to threats, attacks, and intimidation by extremist groups, societal elements, and individuals with anti-Christian sentiments. Churches, schools, and other Christian institutions may be targeted for violence and vandalism.
Legal and Political Challenges: Christians in this region often face legal and political challenges, including biased judicial systems, lack of legal protection, and limited representation in government and political institutions.
Security Concerns: The volatile security situation in some areas of these regions, poses serious risks to Christian missionaries. Kidnappings, bombings, and other security threats can endanger the safety and well-being of those engaged in Christian ministry.

Despite these risks and challenges, many Christians in this region remain committed to their faith and actively participate in ministry, outreach, and community service, often at great personal cost. They draw strength from their faith and the support of local and international Christian communities, persevering in their mission to share the love and message of Jesus Christ amidst adversity and opposition.

Our Strategy

We are currently in Phase 1 (Meeting) in this region.
(Our 4 part GCA strategy includes Meeting / Mentoring / Mobilizing / Multiplying.)

Invite our prayer team to pray for this region on an ongoing basis.
(Phase 1) Travel to this region to meet local leaders and begin training and resourcing them.
Begin building a network of trusted partners and start equipping them to utilize our trainings and resources.
Translate our OYD, BEST FACTS, and other resources into local languages.
Include cultural contextualization in our standard trainings in this region. Prepare local believers to sensitively handle Islamic arguments against Christianity.
Encourage believers that both words and works are important in evangelism; emphasize the importance of sharing the Gospel and living such good lives among the lost that they will see Christ in them.
Help believers understand and embrace the reality of persecution. Prepare them to thrive and strategically reach others for Christ in a context of opposition.
Utilize technology and media to reach larger groups with the gospel.